Appointed by the Board of Governors
July 1, 2021 to June 30, 2025
Jake Robinson studied at Western Carolina University and served four years as a men’s basketball student-athlete. During his senior year, he became the school’s all-time leading three-point shooter and was named an ESPN Academic All-American and Southern Conference Leadership Award recipient. He graduated from Western Carolina in 2010 with a degree in Finance and Accounting.
Jake joined Champion Credit Union following graduation and during his tenure has held various leadership positions including the completion of the Southeast CUNA Management School held at the University of Georgia. In January 2015, the Champion Credit Union Board of Directors named Jake its sixth President/CEO and since that appointment he has led the organization to unprecedented asset growth, three new branch locations, and five consecutive years being named one of the Best Employers by Business North Carolina.
Jake actively serves on the Western Carolina University Board of Trustees and on the boards at the Haywood County Chamber of Commerce and Haywood Advancement Foundation. He previously served on Western Carolina University’s 2020 Strategic Vision Committee and Director of Athletics Search Committee as well as chaired the Haywood County Schools Teacher Recruitment and Retention Committee.
Jake also participates as a guest instructor for the Southeast CUNA Management School and keynote speaker for various events.
Jake graduated from Pisgah High School in 2006 and continues to reside in Western North Carolina with his wife, Oliva, and daughter, Noa.